The practice traces its origin to Good Haas & Fulton in Dallas.
Independent editorial profile
GFF
A Dallas-based multidisciplinary practice with a documented record in urban redevelopment, historic preservation, workplace design and district-scale planning across North and Central Texas.
At a glance
The current headquarters is listed at 3030 Nowitzki Way.
Three offices are listed by the practice.
Architecture, interior design and planning are core disciplines.
Also active in education, faith, retail, hospitality and preservation.
Firm verification and Texas registration review remain in progress.
Editorial overview
Existing fabric used as a framework for new programs
GFF’s strongest documented placemaking work combines preservation, adaptive reuse and new construction. Dealey Plaza was restored through archival research; Factory Six03 rehabilitated an early-20th-century industrial complex; and Old Parkland pairs restored hospital buildings with a contemporary workplace addition.
Institutional recognition across firm and project scales
The Texas Society of Architects selected GFF for its 2019 Architecture Firm Award and cited Old Parkland, the Texas A&M University–Central Texas master plan and Camp John Marc. AIA Fort Worth separately awarded Burgher Haggard a 2021 Merit Award.
Comparable project and capacity data are limited
The practice reports its staff count and cumulative design-award total, but those figures change over time and have not been independently standardized. Fees, current capacity, budget ranges and post-occupancy performance data are not consistently public; registration review also remains in progress.
Ranking placements — 2026
Selected projects
Dealey Plaza Restoration
Why it matters: the two-phase intervention used original drawings and historic documentation to return a heavily visited National Register district to its 1963 appearance while repairing fountains, paving, concrete structures, landscaping and accessibility.
View official project page →Factory Six03
Why it matters: the rehabilitation retained and repaired a landmark former factory while reversing incompatible alterations, rebuilding missing structure and creating contemporary office and public-space uses within the West End district.
View official project page →Burgher Haggard
Why it matters: the renovation opened a cellular 1960s building to daylight, retained uncovered steel elements and connected new workplace areas to native landscaping. The independent AIA Fort Worth award supports its inclusion here.
View official project page →Corporate Headquarters at Old Parkland
Why it matters: the project restored historic hospital fabric and inserted a steel, limestone and glass workplace addition without directly imitating the original Georgian Revival buildings. TxA cited Old Parkland in its 2019 firm-award record.
View official project page →Project imagery will be added only after publication rights and photography credits are confirmed.
Evidence ledger
This ledger separates independent public records from claims reported by the practice. Evidence grades describe the independence of the source, not the architectural quality of the practice.
| Claim | Grade | Source | Checked |
|---|---|---|---|
| The practice was founded in Dallas in 1982 as Good Haas & Fulton by Larry Good, Stan Haas and Duncan Fulton | C | GFF chronology | Jul. 26, 2026 |
| Current offices are listed in Dallas, Austin and Fort Worth | C | GFF official website | Jul. 26, 2026 |
| Evan Beattie is principal, chairman and CEO; Maria Gomez is president and chief practice officer | C | GFF people directory | Jul. 26, 2026 |
| The practice offers architecture, interior design and planning | C | GFF official website | Jul. 26, 2026 |
| GFF received the 2019 Texas Society of Architects Architecture Firm Award | B | Texas Society of Architects | Jul. 26, 2026 |
| TxA’s firm-award record cites Old Parkland, the Texas A&M University–Central Texas master plan, Camp John Marc and GFF’s LEED-consultant role on the Perot Museum | B | Texas Society of Architects | Jul. 26, 2026 |
| Burgher Haggard received a 2021 AIA Fort Worth Merit Award | B | AIA Fort Worth | Jul. 26, 2026 |
| Phase Two of the Dealey Plaza restoration was completed before the November 2013 anniversary | C | GFF project page | Jul. 26, 2026 |
| Factory Six03 began occupancy in 2017 after rehabilitation by GFF with ArchiTexas | C | GFF project page | Jul. 26, 2026 |
| The Old Parkland corporate headquarters combines restoration of historic hospital fabric with a contemporary workplace addition | C | GFF project page | Jul. 26, 2026 |
Read the full evidence-grade definitions
Grade A means a claim is supported by an independent national record or official registry. Grade B means it is supported by a professional jury, regional institution or independent professional publication. Grade C means it was reported by the practice and has not yet been independently verified. View the evidence standards.
Practice information
Leadership
GFF’s current people directory lists Evan Beattie, AIA, LEED AP, as principal, chairman and chief executive officer, and Maria Gomez, AIA, LEED AP, as president and chief practice officer. The practice also lists additional principals, design principals and discipline directors across its three Texas offices.
Licensure and registration
Registration review in progress. Texas business-registration information is being checked against the Texas Board of Architectural Examiners registry. Registration confirms legal standing to practice and is not an editorial endorsement.
Services and specialties
Adaptive ReuseCommercial ArchitectureCivic & Cultural ArchitectureHospitality Architecture
Considering GFF for a project?
Review the practice’s official portfolio or submit a project brief to compare firms with documented experience relevant to your site, building type, preservation constraints, planning scope and delivery priorities.
Introductions and referral inquiries do not affect rankings or editorial coverage.
Related research and directories
Profile changelog
- Profile structure, current leadership, selected projects, evidence ledger and client guidance revised. Edition evidence cutoff unchanged.
- Initial directory profile and 2026 ranking placement recorded.